I love love love this product. I use the product before shampooing. I hop in the shower wet my hair apply this pin my hair up then finish my shower and hop out. Depending on what I have to do that day I will leave it in for anywhere from 15 minutes to an hour. It’s make my hair so soft and manageable and it smells marvelous. It really works wonders on my hair, it is so much stronger, shinier and healthier. This is the one product I cannot and will not live with out!